Visitor InSight: Turn real-time visitor metrics into revenue
Personalize each customer experience and optimize the power of every marketing message with Raydiant’s advanced audience measurement and visitor insights. Track and analyze location foot traffic and trends, visitor demographics, audience viewing times, your best and worst performing content, sentiment analysis, and more. It's the Visitor InSight you need to drive more conversions and get more revenue out of every location.
Get real-time marketing and operational metrics into your locations and screens
Analyze foot-traffic and demographics in every location
Measure marketing programs’ effect on in-store traffic and identify lagging locations.
Break down dwell and wait times by hour to optimize staffing
See how your staffing, traffic patterns and location layouts affect wait times and dwell.
Provide advertisers and marketers verified viewing metrics to justify incremental spend
Provide the metrics you need to boost advertising CPMs and validate additional infrastructure investment
Personalize digital content to maximize sales
Target the right message to the right audience
Customers spend 40% more with a highly personalized shopper experience.
Optimize content with verified viewing insights
Measure how well each piece of content converts from passing by to viewing to engaging, the average view time and sentiment analysis - and see demographic breakdowns.
Measure and improve targeting rules by audience and location
See the lift in conversion and engagement from each rule and identify optimal content by audience.
Easy enough for store personnel, powerful enough for Fortune 500 data teams
What could you do with simple, actionable InSight into all your locations?
Traffic conversion rates from passing by to viewing to engaging
Traffic and dwell times by day and time
Best and worst performing locations
Verified viewing behavior and conversion of each piece of content
Demographic breakdowns of store traffic and conversion
See why Visitor InSight data is the secret weapon of brick-and-mortar businesses and indoor DOOH
For Quick Service Restaurants
One large QSR personalized offers on their menu board and won a top 50 restaurant innovation award for experience impact.
Personalize menu and marketing board promotions by demographic
Measure wait and dwell times and table turnover to optimize design and staffing plans
Identify best and worst performing stores
Measure the effect of advertising campaigns on store traffic
Sell advertising programs to CPG brands
Measure customer sentiment as a KPI
For Retailers & Brands
One major grocer saw 400% sales lift on items on a welcome kiosk targeted with real-time Visitor InSight demographics.
Understand changing store traffic patterns
Charge more for digital programs with verified viewing and personalization
Evaluate online and in-store marketing effectiveness
Identify unusual wait times
Identify best performing store layouts
Measure customer sentiment as a KPI
For Digital Out-Of-Home Advertising
71% of consumers expect personalized messaging, and marketers who use personalization generate 40% more revenue (McKinsey).
Provide verified viewing metrics to advertisers
Personalize advertising by demographic and increase CPMs
Manage your network with real-time audience data
Easily integrated into ad servers like PlaceExchange and multiple CMS’s