It’s 2023 and we have driverless cars driving around San Francisco, yet most people who run digital signage networks don't have in-store analytics and can’t tell you which content is most effective for their audiences. How can that be?  

If a tree falls in a forest, and no one is there, does it make a sound?  

If a video plays on a screen, and there’s no data on who saw it, does it have an impact?